Spanning two generations, over 20 years’ experience, 100s of projects, and expansion in service, it was about time for Cooper8 to have a brand identity refresh, along with a new website.
And with this exciting new brand identity, we have decided to start a blog. Why? Simply because we are truly passionate about everything we do and find all our ventures truly interesting, and hope you do too!
We will be diving into everything that inspires us – from restaurant reviews to the books we can’t put down, from design history to quirky details that spark our creativity – we can’t wait to get stuck in.
Here goes, our first blog post, let’s kick things off with a proper introduction! And how better to do that than by showcasing our new branding …
Looking at branding for your own company is incredibly difficult. When we first considered re-branding, we didn’t consider the hours of self-reflection that would be required – how on earth would we create a visual identity for ourselves when what we do is so broad? The functional and technical side of kitchen designing – CAD drawings, ventilation extract rates, health and safety regulations – to the interior design side of restaurant designing – exciting colour schemes, unique furniture selections, creative lighting schemes.
As a family business, it was great to have this opportunity to talk about what it is we feel our values are, as they will be inevitably different to some bigger less impersonal businesses. We looked out our passion, how we each individually bring a rich variety of knowledge and interests to the table – culinary, art, history, music – you name it, at least one of us will be interested in it. All these interests really allow us to bring depth to our projects and it is this that sets us apart in the design world, not simply our in-depth technical design knowledge.
A word that kept coming up again and again in this process was collaboration – bringing us back to why we initially named ourselves Cooper8 (a clever play on Managing Director Simons’ middle name Cooper and the word Co-operate).
We truly believe in ‘co-operate’ – collaboration and co-operation are crucial in design projects
Collaboration brings together diverse talents, experiences, and perspectives. This diversity can lead to more innovative and well-rounded solutions.- Each stakeholder brings a unique understanding of the project, co-operating with stakeholders allows for a more holistic understanding of goals, constraints, and possibilities, ensuring the final design is comprehensive and aligned with the overall vision.
- Complex design challenges often arise during projects, a collaborative approach can lead to more effective solutions.
- We communicate well as a team to streamline the design process; this allows us to always hit our targets without misunderstanding and delay.
- Collaboration with the Client ensures that the design aligns closely with the client’s vision and requirements. Regular communication and input from all parties guarantee client satisfaction.
- Most importantly, the Cooper8 team collaboration provides learning opportunities and exposure to different perspectives and approaches. The Cooper8 Ltd team members are always seeking professional enhancement and development, contributing to a more skilled and capable design team over time.
So, what are Cooper8s’ values?
Co-operation – We believe in the power of working together – both within our team and with our clients – to create tailored solutions for our clients
Accuracy – We guarantee the highest standard of craftsmanship and attention to detail in every project, ensuring a smooth delivery every time
Trust – Building long-lasting relationships with our clients, based on trust, honesty, and reliability, is key to our success
Expertise – We bring expertise to each project built upon decades of experience in both kitchen design and interiors for the hospitality industry
Responsibility– Sustainability is something we take seriously in every project, from material and equipment specifications to waste management
Innovation – We stay ahead of industry trends and technology by continuously improving our knowledge and providing innovative solutions
Nurture – We care about nurturing partnerships and talent, both within our team and across projects, leading to innovative solutions and successful outcomes for all involved
Growth – We embrace growth with a culture of continuous learning, open-mindedness, and adaptability in what we do. This ensures that we remain flexible, allowing us to respond effectively for the best results
You can read more about who we are and how we work on our about us page.
After months of collaborating and a deep look into the core values of Cooper8, we handed everything we gathered over to Jen at Pen&Pringle, to translate our values into an exciting new visual identity – and she really has delivered!
Our new branding reflects who we are at Cooper8 – honest and focused. It reflects our professionalism, creativity, and simplicity with its straightforward, no-nonsense, strong and confident clean lines and bold, yet balanced colours.
With Laura at Neptune Media able to pull this into a brilliant new website, we are now set up and ready for the next chapter!
We can’t wait to see what’s around the corner for Cooper8 and we’re thrilled to bring you all along for the ride. WATCH THIS SPACE!